Scaling with Precision: How Our Single ASIN Ad Structure Drives Growth

Single ASIN Advertising Structure

Our Single ASIN Advertising Structure is the foundation of our scalable and highly targeted advertising strategy. It gives us the possibility to advertise on all products within the portfolio while offering the flexibility to easily activate or pause advertised products —whether due to inventory availability, profit margins, revenue targets, or performance data. This structure enables us to easily switch individual products on or off, ensuring ad spend is always directed where it makes the most impact.

Data-Driven Rules & Automated Flows

By operating at the product level, we’re able to collect granular performance data for each ASIN. This data drives smarter, faster decision-making and helps us refine targeting on a per-product basis. Our campaign structure also isolates top targets per ASIN, allowing us to work at maximum efficiency. Our proprietary tech identifies the most relevant targets, while automated flows and rules continuously validate and adjust bids based on performance and client-defined goals.

Ad Creator: Bulk Campaign Deployment

To manage the large volume of campaigns this approach requires, our engineering team developed a proprietary tool called the Ad Creator. This tool enables bulk uploading of campaigns, saving consultants countless manual hours. Instead of spending time building campaigns, we invest that time optimizing them. With Ad Creator, we can launch thousands of campaigns across multiple markets in just a few weeks—an unmatched capability that sets us apart.

Incremental Growth via Targeting

Since our strategy focuses on non-brand keyword targeting, the growth we drive is truly incremental. By going beyond branded search terms, we help clients expand their market share and drive new customer acquisition—fueling sustainable business growth across their category. To ensure the highest performing targeting, our engineers have built a Keyword Intelligence Tool and Product Intelligence Tool, which identifies the keyword and competitor targets and takes into account metrics such as conversion rate and search volume. This ensures our manual campaigns are at the highest possible performance level by bidding on the most relevant keywords for each of our clients products.

Precision Through Search Term Negations

In addition to our automated bid rules, we layer in robust negations—both system-driven and expert-verified—to block irrelevant or underperforming terms. Every negation is logged in a centralized Keyword Masterfile, giving clients full transparency into what’s been excluded and why, so you can see exactly how we’re fine-tuning your campaigns for peak efficiency.

For an overview on Advertising, please visit the Approach page.