Why a non-tech agency is risky in 2025 Amazon is a data market. Agencies that operate on intuition or scattered dashboards struggle to make defensible, timely decisions, and they cannot show leaders how advertising, retail and content actually influence one another. That creates blind spots, noisy reporting and person-dependent processes that do not scale across portfolios or markets. Our technology program was created to eliminate those failure modes with real-time tracking,

Leadership Letter from the Founder & CEO I clearly remember that July evening in Cambridge, July 22nd 2022, during my time at the Harvard Business School Executive MBA Program. One of our class exercises was to write a letter to our future selves - a tradition for everyone in the program. As I picked up the pen, I knew something was shifting. This moment would drastically change my career and life. At the time, I was still working with eCommerce at The LEGO Group, surrounded

Single ASIN Advertising Structure Our Single ASIN Advertising Structure is the foundation of our scalable and highly targeted advertising strategy. It gives us the possibility to advertise on all products within the portfolio while offering the flexibility to easily activate or pause advertised products —whether due to inventory availability, profit margins, revenue targets, or performance data. This structure enables us to easily switch individual products on or off, ensurin