Introduction to Copenhagen Commerce

Leadership Letter from the Founder & CEO

I clearly remember that July evening in Cambridge, July 22nd 2022, during my time at the Harvard Business School Executive MBA Program. One of our class exercises was to write a letter to ourfuture selves - a tradition for everyone in the program. As I picked up the pen, I knew something was shifting. This moment would drastically change my career and life.

At the time, I was still working with eCommerce at The LEGO Group, surrounded by smart people and big ambitions, however something inside me knew that things could be done different. I wasn't entirely sure what shape it would take yet, but I knew I wanted to build something more deliberate, something with a lasting impact. That letter, scheduled to arrive in my inbox one year later, was a promise: to build something different - a company rooted in purpose and people, but powered by strategy, technology, AI, and automation to solve complex challenges the right way.

That promise became the foundation of Copenhagen Commerce.

From day one, we chose a different path. We stayed independent, turning down outside capital so we could focus entirely on building meaningful strategic partnerships and world-class technology without rushing. For us, this wasn't about growing fast for the sake of it. It was about growing right. We wanted to do work we were proud of, build systems that solved real problems, and take the time to deeply understand our clients' needs.

Today, Copenhagen Commerce partners with iconic global brands and ambitious eCommerce

leaders. These companies often operate across dozens of markets, languages, and product

categories. Their challenges are complex. But what they truly needed was a partner to navigate the complexity with them. Someone who could bring both strategic clarity and executional excellence.

Our team is diverse in background and unified in purpose. We have people who have worked within agencies and at brands all around the world, bringing hard-earned experience and a global perspective. From engineers to brand strategists and operational masterminds, we work across functions to build custom solutions that actually work. We've developed proprietary tools and workflows that allow us to scale brands, manage catalogs, optimize content, and scale advertising - all through one connected operating system. But our edge doesn't come from the tech alone. It comes from how we partner. Our systems-thinking approach enables us to drive truly incremental advertising results, improving media efficiency and unlocking organic growth. At the same time, automation and smart tooling reduce operational inefficiencies, contributing directly to stronger contribution margins and overall P&L health.

We see our clients not as accounts, but as collaborators. We sit down with them. We listen. We

prototype. We improve together. In fact, many of our best ideas have come directly from client

feedback, turned into real products and workflows by our engineering team. One client even called us their "AI strategy." That's a badge we wear proudly.

Our values guide us every step of the way. "Think Different" is more than a slogan for us - it's a

posture. We challenge industry norms, we test new ideas, and we embrace continuous improvement (or as we call it, Kaizen). We also believe deeply in "Healthy Brains", creating a culture where balance, clarity, and wellbeing aren't just allowed, but encouraged. When our team is energized and engaged, our clients feel it in every interaction.

To the senior leaders reading this: I know the pressure you're under. Your role is to drive results,

protect your brand, and make smart bets in an increasingly complex digital world. You want a

partner who's reliable, transparent, and forward-thinking. You want someone who's been in the

trenches and still has the hunger to innovate. That's exactly who we are.

And to the people thinking about joining us: this is not a typical agency. We move fast, we think

deeply, and we care a lot. If you're driven by purpose, love technology, and want to help iconic

brands thrive, there's a place for you here.

I still often look at that letter I wrote at Harvard. It reminds me that great things start with a question: What if we did things differently? Copenhagen Commerce was born from that question. And everyday, we answer it a little better.

I invite you to be part of our journey - as a client, a partner, or a teammate. Let's build something meaningful, together.

Silas Moestrup

Founder & CEO, Copenhagen Commerce